Make Matcha & Onigiri a Global Breakfast Standard.

NIGICHA's Commitment

NIGICHA is not a place
that offers special experiences.

We value being somewhere you can visit daily,
returning to the same feeling whenever you come.
We cherish quietly remaining
a part of your everyday life.

Aftertaste over speed.
Reproducibility over flashiness.

We chose continuity in daily life
over fleeting excitement.

Tea’s flavor changes completely
with just a shift in water temperature or steeping time.
More flavorful tea,
in everyday life.
That question
is how NIGICHA began.

We chose Onigiri
not for nostalgia.

But to bring rice back
to the center of daily life.

Extending this philosophy,
we use domestic rice like
Tsuyahime from Shonai Town, Yamagata Prefecture,
and Koshihikari from Minamiuonuma,
alongside tea leaves from Yame.

That is
the essence of NIGICHA.