Updated on: 2026/10/08
"48-Hour Double-Marinated Sockeye Salmon (World Breakfast Set)" Certified as "Shinjuku Ipphin"
We are pleased to announce that our "48-Hour Double-Marinated Sockeye Salmon (World Breakfast Set)" at NIGICHA Shinjuku Gyoenmae has been certified as "Shinjuku Ipphin" (Shinjuku's Finest) by Shinjuku City.
"Shinjuku Ipphin" is a program by Shinjuku City that selects and promotes products beloved by locals, products that carry on the traditions of this area, and products that create new value and appeal. (Shinjuku City Office)
The star of this certified product is our sockeye salmon onigiri, crafted with time and care.
The sockeye salmon is marinated in a two-stage process using mirin soy sauce and salted koji, then slowly matured for 48 hours. Carefully grilled to bring out the full umami and fragrance of the salmon.
Through onigiri, matcha, and Japanese tea, we hope to make Japanese breakfast more accessible to everyone.
NIGICHA aims to be a place where both those living in Tokyo and those visiting Tokyo can casually enjoy a Japanese morning.
Inspired by this recognition, we will continue to cherish each ingredient and preparation as we deliver "TOKYO BREAKFAST" from Shinjuku Gyoenmae.
We are deeply grateful to all who visit and support NIGICHA.
"The world's breakfast, in matcha and onigiri."
Please come and enjoy the Shinjuku Ipphin-certified taste of NIGICHA at our store.
[Certification Details]
Certification: Shinjuku Ipphin
Certified Product: 48-Hour Double-Marinated Sockeye Salmon (World Breakfast Set)
Available at: NIGICHA Shinjuku Gyoenmae
View on Shinjuku City's official website (Shinjuku Ipphin certified)