NIGICHA's PR TIMES STORY is now live.

"Do matcha latte and onigiri really go together?"

It may seem like an unfamiliar pairing to many in Japan, but at our shop in Shinjuku Gyoenmae, international guests enjoy this combination as if it were the most natural thing in the world.

For the first time, we have put into words what we have come to see standing behind the counter every day — a "world's breakfast."

Why does NIGICHA carry the banner "Tokyo Breakfast"?
Why matcha latte and onigiri?
Why wrap your own nori?
Why insist on onigiri that tastes great even when cool?

Centered by matcha.
Filled by rice.
Awakened by the crackle of nori.
Warmed by soup.

And just like that — here you are.

We have written about NIGICHA's vision of a new Japanese breakfast. Please give it a read.

▼ PR TIMES STORY
https://prtimes.jp/story/detail/xJpL1ECD4Qb