NIGICHA has agreed with the principles of "Nippon Food Shift," a national movement promoted by the Ministry of Agriculture, Forestry and Fisheries of Japan, and has registered as a Promotion Partner.

Under our mission of "Making matcha and onigiri the world's breakfast," we share the appeal of Japanese ingredients and food culture — including domestically grown rice, Yame tea, and nori — both at home and abroad.

Our goal is to make onigiri and Japanese tea something people can enjoy every day in a stylish, approachable way. We also aim to inspire visitors from around the world, including inbound tourists to Japan, to take an interest in Japanese food, agriculture, and the producers and regions behind them.

NIGICHA will continue to carry the appeal of Japanese food culture and primary industries forward to the next generation and to the world.

About TOKYO BREAKFAST